The Peanut Butter Revolution: From Kitchen to Country

2017: The Seed is Planted

  • As a runner, I always craved a post-run spoonful of peanut butter. But store-bought options, often packed with sugar and lacking flavor, felt like they negated all the hard work I put in. Fueled by my food technology degree and a passion for healthy eating,
    I decided to create my own delicious and nutritious peanut butter. My parents' kitchen became my test lab, and I filled Tupperware containers with batches of my peanut butter.
  • One day, on a particularly inspiring jog, the name 'nutshell' came up and was perfect for my start-up adventures!

2018: From Tupperware to Takeoff

  • I ditched the tupperware and started selling my peanut butter online, at farmers' markets, and local grocery stores in Lebanon.

2019: Branching Out & Branding Up

  • We brought on our first teammate - nutshell was a team effort from the start!
  • To expand our nutty horizons, We introduced delicious almond butters.
  • Feeling fancy? We gave Nutshell a brand new look.

2020-2021: Covid Can't Stop the Nutty Goodness

  • Nutshell adapted with safety-first measures to keep delivering healthy food to the customers.
  • We added a decadent cocoa hazelnut butter to the mix, because who doesn't love chocolate?

2022: Expansion and Factory Fun!

  • We exported to the UAE market
  • To keep up with demand, We upgraded the factory-bigger batches, bigger dreams!

2023: Nutshell takes Over!

  • We partnered with a top distributor, placing Nutshell in over 250 stores, including major retailers. Nutshell went mainstream!
  • R&D new nut butters flavors & snacks